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I have used the thickening line from B&B for 10 years. I just ordered the shampoo and conditioner and was horribly disappointed with the product. I thought I had received a knock-off product, but when I checked the B&B site, I saw all the reviews coming in with one star for their new formula. This girl will be looking for a new shampoo line.
All I've heard is the "old" formula beats the "new" formula. You can only get the new formula on the B&B website so if you desire the old vs the new formula you'd better get it here before it's gone forever. I'm not a big fan; it doesn't deliver as advertised, but it's better than the "regular" formula you are going to find in the general marketplace.
I've ordered name brand beauty supplies on Amazon before, and this is the first time this has happened to me. I ordered the thickening conditioner which I have used before. What I got was orangish colored (the real B&B product is white) and it smells nothing like the real B&B product. Maybe it was the real product and spoiled - don't know if conditioner can do that. But for $26+ I'm not happy.
This is my favorite hair conditioner. It keeps my hair from being staticky without weighing it down. It has a pleasant, light scent. Also, although it's kind of expensive, a little goes a long way. This bottle lasts me about two years!
My hair stylist turned me onto B&B Thickening products. As a woman with very thin and fine hair, I will do anything for my hair to look like I have more than I do and not lay flat on my head showing my scalp. This line of products do just that. They are expensive, but honestly, the only ones I have found that give me volume...and I have tried most of the volume products out there. Try the mouse too...I can't live without it.