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American Crew Forming Cream, 3 oz.

3,508 ratings

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Description

This easy-to-use styling cream is suitable for all hair types. Forming Cream gives hold, excellent agility and natural shine. This product also makes the hair look fuller and is ideal for accustoming new users to using styling products on bucket.

Benefits

Provides medium control with pliable hold and natural shine.

Suggested Use

A small amount is evenly distributed in moist or dry hair and styles as desired.

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1 new from $27.82

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All Product Information Customer Q&A's Customer Reviews

Product description

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Product details

Product Dimensions: 7.3 x 7.3 x 7.3 cm ; 86.2 g
Boxed-product Weight: 113 g
Batteries 1 単5形 batteries required.
Item Model Number: 110017
ASIN: B000KEIPC6
Date first available at Amazon.com.au: 13 November 2017
Customer Reviews: 3,508 customer ratings
Amazon Bestsellers Rank: 2,244 in Beauty (See Top 100 in Beauty)
- #60 in Hair Styling Products

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Customer reviews

5 star		70%
4 star		14%
3 star		6%
2 star		3%
1 star		8%

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Lachlan Gregory

100% Recommend for anyone with Thick/Curly Hair

Reviewed in Australia on 5 March 2018

Verified Purchase

Great Product! Keeps my very thick and curly hair in check without setting it like stone or giving a "gelled" look. Love this product

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Franco

Finger weg üble Inhaltstoffe

Reviewed in Germany on 26 July 2018

Verified Purchase

Auf die Inhaltsstoffe sollte man aber lieber nicht schauen.
- Hormonell wirksame Stoffe
- Substanzen aus Mineralöl
- ca 3 Inhaltsstoffe die unter Verdacht stehen Krebes zu erzeugen
- Syntetische Stoffe die sehr schlecht für Allergiker sind

173 people found this helpful

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PAUL

Dangereux pour la santé

Reviewed in France on 24 January 2019

Verified Purchase

Grand fan des produits American Crew et en particulier la cream. En effet celui-ci contient du Butylphenyl Methylpropional un allergène dangereux contre la reproduction et jugé non sûr pour une utilisation dans les produits cométiques. En plus de cet allergène dangereux, il est présent 11 allergènes moins dangereux mais utiles de préciser.
Quelle déception ! Ne prenez aucun risque et allez voir chez la concurrence.

71 people found this helpful

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mikeburch

Not for longer hair.

Reviewed in the United Kingdom on 20 April 2017

Verified Purchase

Nice smelling soft cream type hair product. Little bit of shine to it but not much. Personally I didn't like it. The product itself is very soft and although easy to work into hair it just has no hold at all so doesn't work on longer hair (mines 4 to 6 inches), although it might be fine for messy/rough styles. I also found once it dried it was hard to brush hands through hair once it all eventually fell out of shape.

4 people found this helpful

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Mohajer

great Quality

Reviewed in the United Kingdom on 19 December 2019

Verified Purchase

This is my FAVORITE men’s hair product on the market. It has a neutral, yet pleasing scent and is easily manipulated in the hands. Guys, if you are someone who wants to keep your hair controlled but not TOO controlled, try this out. It leaves great shine. Natural control and even some texture. It doesn’t pull my hair out while using it either. This is my go to, hands down

One person found this helpful

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Ramin

Nice smell

Reviewed in the United Kingdom on 6 May 2020

Verified Purchase

Arrived without any box, package or sealing. I didn’t notice any change or help with shining or standing of my hair (or maybe I need to use much more that what I applied on my hair), but it smells great for a while.

One person found this helpful

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Miss L H Rigby

Love it!

Reviewed in the United Kingdom on 5 May 2018

Verified Purchase

This is easily the best hair control product I have tried, and I've tried a lot! It smells nice, leaves enough of a shine without looking greasy.

I've got thick, medium length hair and it holds it really well and lasts all day. My hair doesn't feel greasy or sticky and it washes out well. Different effects and levels of shine can be created depending on the dampness of the hair when applied.

2 people found this helpful

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Mr J Roberts

Top stuff!

Reviewed in the United Kingdom on 6 March 2018

Verified Purchase

Love this, must be on my 15th tub! Great hold, smells nice, and washes out easily too. The best every day product for my thick hair. Just make sure you put the lid back on properly otherwise you get something that could probably double up as wallpaper adhesive.

Cheaper than from my barber too.

2 people found this helpful

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gaz

One of the best

Reviewed in the United Kingdom on 16 October 2019

Verified Purchase

It's pretty expensive up front but once I started using the amount my barber suggested it lasted ages and still holds my hair in place (most products don't!)

It has a cassic, quite nostalgic scent as well, which is really nice.

Doesn't build up or feel overly greasy.

Definitely one of the best hair products I've used. On my third tub now!

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adam

Amazing product. When you’re at work

Reviewed in the United Kingdom on 9 November 2017

Verified Purchase

Amazing product. When you’re at work, night out... reworkable without needing anymore, other than first application... absolute godsend for fade, disconnect hairstyles... boom!

7 people found this helpful

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Tom

and I don't like using anything else

Reviewed in the United Kingdom on 3 March 2017

Verified Purchase

This is my 5th tub of this product, and I don't like using anything else. It gives a great effect with minimal effort and lasts all day and into the evening. It washes out easily without needing special shampoo. It smells nice. It's re-workable. It doesn't need to be warmed-up like some waxes. It looks natural. It's great.

One person found this helpful

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J. Rogers

They have changed the formula for the worse

Reviewed in the United Kingdom on 2 December 2019

Verified Purchase

Have been using this product for years. Recently purchased through Amazon and they seem to have changed the formula. The pleasant scent is replaced with a plain, chemical type scent. The texture has changed. Really disappointed.

One person found this helpful

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Mark

Great product, I find i dont need too much ...

Reviewed in the United Kingdom on 6 December 2017

Verified Purchase

Great product, I find i dont need too much product at all to get a decent hold and styling on my medium hair,
My son uses daily and loves it .. purchased a couple times now and deffo will purchase again.

Thank you

One person found this helpful

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Ben S

Love it!

Reviewed in the United Kingdom on 18 November 2016

Verified Purchase

It's definitely a quality product, holds hair well, no complaints here. The favourite thing about this hair product is that your hair doesn't feel greasy from using it. It actually feels pretty natural. It doesn't make your hair stick together like glue, but allows to flow and move and gives a very natural look. Will be buying again in the future.

2 people found this helpful

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Nev

The best

Reviewed in the United Kingdom on 29 October 2019

Verified Purchase

I’ve used this brand for 15 years
No grease . Residue or drying
Holds the shape naturally

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Mrs. S. E. Dale

Great product for women too

Reviewed in the United Kingdom on 29 April 2017

Verified Purchase

Really good on my thick hair, helping to style and keep in place. Apparently it's a men's product (didn't realise as I got my first from my hairdresser), but it's fine, not greasy, sticky or stiff. Keeps hair soft. Lasted me 9 months using every day.

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