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American Crew Forming Cream, 3 oz.

4.5 out of 5 stars 8,137 ratings

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Professional Beauty

Professional-strength products recommended by dermatologists, stylists, estheticians, and beauty experts.

What is Amazon Professional Beauty? Amazon has curated a selection of high-quality products that can be found in professional settings such as salons, spas, and dermatology offices. To buy Professional items, just look for the Professional Beauty badge.
Professional Beauty

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Professional Beauty
Ingredients: Ingredients: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax (Lanolin Cera) (Cire de lanoline), PVP, Propylene Glycol,Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba),Ceteareth-25, VP/VA Copolymer, Paraffinum Liquidum, Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract (Cactus), Glycerin, Fragrance (Parfum), Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methyl-propional, Coumarin, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool,Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol. Source. See more
Liquid Volume 85 Millilitres
New (2) from $149.77 & FREE Delivery


This easy-to-use styling cream is suitable for all hair types. Forming Cream gives hold, excellent agility and natural shine. This product also makes the hair look fuller and is ideal for accustoming new users to using styling products on bucket.


Provides medium control with pliable hold and natural shine.

Suggested Use

A small amount is evenly distributed in moist or dry hair and styles as desired.

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Product description

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Product details

  • Batteries : 1 A batteries required.
  • Is Discontinued By Manufacturer : No
  • Product Dimensions : 7.32 x 7.32 x 7.32 cm; 85.05 Grams
  • Date First Available : 13 November 2017
  • Manufacturer : Perfume Worldwide Inc - Local supply
  • ASIN : B000KEIPC6
  • Item Model Number : 110017
  • Department : Mens
  • Amazon Bestsellers Rank: 14,763 in Beauty (See Top 100 in Beauty)
  • Customer Reviews:
    4.5 out of 5 stars 8,137 ratings

Customer Questions & Answers

Customer reviews

4.5 out of 5 stars
4.5 out of 5
8,137 global ratings
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Top reviews from Australia

Reviewed in Australia on 3 July 2020
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Reviewed in Australia on 5 March 2018
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One person found this helpful
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Top reviews from other countries

1.0 out of 5 stars Finger weg üble Inhaltstoffe
Reviewed in Germany on 26 July 2018
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250 people found this helpful
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1.0 out of 5 stars Dangereux pour la santé
Reviewed in France on 24 January 2019
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132 people found this helpful
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5.0 out of 5 stars great Quality
Reviewed in the United Kingdom on 19 December 2019
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4 people found this helpful
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5.0 out of 5 stars Un excellent produit pour vos cheveux
Reviewed in France on 26 June 2019
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5.0 out of 5 stars Un excellent produit pour vos cheveux
Reviewed in France on 26 June 2019
Après avoir testé de nombreuses pates, je recommande pleinement celle-ci qui tient très bien tout au long de la journée. Pour des cheveux assez denses et lisses c'est parfait, la pate garde tout bien en place comme on le veut. Beaucoup aiment l'odeur que je n'aime pas particulièrement personnellement (les goutes, les odeurs...). La texture est assez intéressante (se laver les mains après s'être coiffé par contre sinon ca colle).
Pour ce qui est de la boite, elle est plutôt compacte ce qui permet de la transporter facilement (voyage etc).
Pour un usage quotidien, je dirais qu'un pot dure 3-4 mois.

En résumé, un produit que je conseille malgré le prix un peu haut.

N’hésitez pas à laisser un avis "utile' si mon commentaire vous a aidé. Je vous en remercie.
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26 people found this helpful
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2.0 out of 5 stars Not for longer hair.
Reviewed in the United Kingdom on 20 April 2017
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4 people found this helpful
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