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The shampoo has definitely helped the fading of my hair however not as much as I had hoped for the price - I still see the colour running in the shower just not as dark. I would recommend if possible buying small tester sizes of various sulphate free / anti colour fade shampoos to compare. It may be this is the best on the market but I have high expectations.
Big thumbs up on this one. My hairdresser introduced me to this line and I am hooked. It does help preserve the color between visits and brings back some 'pre-color' shine. I don't use a blow dryer on my hair, but would imagine it helps with that as well. This is not cheap, however a little goes a very long way.
I wish all shampoo companies would stop using so much fragrance in their shampoo. Other than that this shampoo for Color treated hair seemed to do the job well, helping preserve the color. I'm still using it even though I'm letting my hair go back to it's silvery gray color, as it seems like a good general shampoo as it's sulfate free.