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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems Paperback – Illustrated, 4 May 2018
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A radical shift in perspective to transform your organization to become more innovative
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.
This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
- Explore the digitized future using new design criteria to create real value for the user
- Foster radical innovation through an inspiring framework for action
- Gather the right people to build highly-motivated teams
- Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
- Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
From the Publisher
From the Publisher
From the Inside Flap
"This book is THE best definition of Design Thinking that I have seen."
Kees Dorst, author of Frame Innovation
"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
Nigel Cross, author of Design Thinking: Understanding how designers think and work
"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
Harvard Business Manager
The Design Thinking Playbook will help individuals, teams, and organizations:
- Apply design thinking tools and methods in the right contextespecially to digital products and services
- Understand the latest advances in design thinking coming out of Stanford's d.school
- Build awareness for user-centricity
- Apply design thinking to the challenges of digital transformation in organizations
- Combine Design Thinking with Systems Thinking and Big Data Analytics
- Publisher : Wiley; 1st edition (4 May 2018)
- Language : English
- Paperback : 352 pages
- ISBN-10 : 1119467470
- ISBN-13 : 978-1119467472
- Dimensions : 18.8 x 2.29 x 23.88 cm
- Best Sellers Rank: 4,485 in Books (See Top 100 in Books)
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Top reviews from other countries
The pictorial, diagrammatic format presents ideas simply, clearly and comprehensively.
Rather than being a linear, start-to-finish read - the book allows the reader to search by relevant topics - and to quickly focus on target areas. Experienced practitioners who lack theoretical knowledge will benefit by recognising how models and concepts map to their experience, providing a better understanding of the structure and phases of project planning and deployment.
Though DT process in nonlinear, a "book" that explains probably should not adopt an non-linear approach. DT newbies might be more confused after reading this fun-to-flip-through book.