I bought this box set for my daughters 10th birthday, she LOVES the movies and has watched them all many times so she was over the moon with these books and they are packaged really nicely for a gift.
They do seem quite hard to get into though. While the movies are action packed with lots of colour, great sets etc, the books in comparison seem a little slow which makes it hard to get into them if your only reading 15-20 minutes each night.
Maybe better for early teen years or heavy readers?