Dr. phil. Norbert Schwarz
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About Dr. phil. Norbert Schwarz
Norbert Schwarz is Provost Professor in the Dornsife Department of Psychology and Marshall School of Business at the University of Southern California, Los Angeles, and co-founder of the USC Dornsife Mind & Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a “Habilitation” in psychology from the University of Heidelberg, Germany (1986). Prior to joining the University of Southern California he was the Charles Horton Cooley Collegiate Professor at the University of Michigan (1993-2013), where he held positions in the Institute for Social Research, the Department of Psychology, and the Ross School of Business. He previously was on the faculty of the University of Heidelberg, Germany (1981-1992) and served as Scientific Director of ZUMA (now GESIS), an interdisciplinary social science research center (1987-1992).
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Books By Dr. phil. Norbert Schwarz
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign.
Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news.
Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions.
Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research.
The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.
Building on the successful first edition, this volume provide an even more comprehensive coverage of the major issues affecting memory, attention, language, speech and other aspects of cognitive functioning. The essential chapters from the first edition have been thoroughly revised and updated and new chapters have been introduced which draw in neuroscience studies and more applied topics. In addition, contributors were encouraged to ensure their chapters are accessible to students studying the topic for the first time. This therefore makes the volume appealing as a textbook on senior undergraduate and graduate courses.
This volume is composed of three sections. The first section provides background into the issues underlying the public and academic discussion regarding CV and the reliability of CV estimates of economic value. In addition, this section reviews the theory underlying the measurement of economic value and discusses those aspects of the theory most relevant to CV. The second section focuses on issues that have formed the core of the CV discussions including: sensitivity of WTP estimates to the size of the program offered, tests for theoretical consistency of CV results, and the sensitivity of results to context and numerous other features of the survey and its administration. The final section addresses the application of CV to actual economic valuation tasks and discusses the types of practical problems the CV researcher will encounter.
Survey Measurement and Process Quality extends the marriage oftraditional survey issues and continuous quality improvementfurther than any other contemporary volume. It documents thecurrent state of the field, reports new research findings, andpromotes interdisciplinary exchange in questionnaire design, datacollection, data processing, quality assessment, and effects oferrors on estimation and analysis.
The book's five sections discuss a broad range of issues and topicsin each of five major areas, including
* Questionnaire design--conceptualization, design of rating scalesfor effective measurement, self-administered questionnaires, andmore
* Data collection--new technology, interviewer effects, interviewmode, children as respondents
* Post-survey processing and operations--modeling of classificationoperations, coding based on such systems, editing, integratingprocesses
* Quality assessment and control--total quality management,developing current best methods, service quality, quality effortsacross organizations
* Effects of misclassification on estimation, analysis, andinterpretation--misclassification and other measurement errors, newvariance estimators that account for measurement error, estimatorsof nonsampling error components in interview surveys
Survey Measurement and Process Quality is an indispensable resourcefor survey practitioners and managers as well as an excellentsupplemental text for undergraduate and graduate courses andspecial seminars.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.
This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
- Includes contributions by academics and other experts from around the world to ensure a truly international perspective.
- Provides a comprehensive overview of classic and current research and likely future trends.
- Fully referenced chapters and bibliographies allow easy access to further study.
- Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com