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I typically wear an Ecco 7. (With Ecco size 6.5 and 7 are the same shoe.) It's rare that a 7 is too small and a 7.5 is always too big when the 7 is too small This 7 was small enough that I thought I'd live to regret the purchase and so sent it back.
I ordered a 7.5 and of course, it's too big for me in volume, width, and the heel, but the length is right (perhaps the tiniest bit longer than a typical 7.) The heel doesn't matter so much because they're soft and a little slippage in socks with this style will do nothing. So, I put two different thin layers of forefront shoe inserts (insole inserts cut down to fit around the last in my orthotics) and my orthotics and the size 7.5 boots fit just fine. The 7 looked a bit neater in the heel and I would have preferred the fit of the 7 save for the length.
A PERSON WHO TYPICALLY WEARS A SIZE 6.5 IN OTHER BRANDS MAY FIND THIS 7 TO BE JUST FINE.
This shoe has essential no arch support and it is impossible to add an insert because then the zipper won't zip up. You also can't wear more than the thinnest of socks or again you can't zip it. That said these shoes are very comfortable and look great. They actually rubbed on the heel the first time I wore them, but miraculously that stopped and now they are quite comfortable except that problem with arch support.
I should have ordered both the 40 and 41 to compare, but I didn't and decided the 41 is close enough especially when I wear a thin athletic 1/2 sock over my regular socks since my heels slipped a bit -- that took care of my problem. I'm planning on doing a lot of walking this fall in semi rainy conditions so these shoes looked good for that purpose.