Allen Carr was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 60–100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower, and without putting on weight. He realized that he had discovered what the world had been waiting for, the easy way to stop smoking, and embarked on a mission to help cure the world’s smokers.

As a result of the phenomenal success of his method, he gained an international reputation as the world’s leading expert on stopping smoking and his network of clinics now spans the globe. His first book, Allen Carr’s Easy Way to Stop Smoking, has sold over 12 million copies, remains a global bestseller, and has been published in more than 40 different languages.

Allen Carr’s Easyway method has been successfully applied to a host of issues including sugar addiction, alcohol, debt, and other addictions.