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Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team Audio CD – Unabridged, 1 January 2019
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Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations.
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we're there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.
As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:
* What if my WHY sounds just like my competitor's?
* Can I have more than one WHY?
* If my work doesn't match my WHY, what should I do?
* What if my team can't agree on our WHY?
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.
Thank you for joining us as we work together to build a world in which more people start with WHY.
Inspire on!
-- Simon
- LanguageEnglish
- PublisherPenguin
- Publication date1 January 2019
- Dimensions12.95 x 2.74 x 14.94 cm
- ISBN-101524703915
- ISBN-13978-1524703912
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Product description
About the Author
SIMON SINEK is an optimist, teacher, writer, and worldwide public speaker. His first three books - Start With Why, Leaders Eat Last, and Together is Better - have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.
PETER DOCKER is a former senior Royal Air Force pilot turned leadership consultant and executive coach.
DAVID MEAD has presented to over 80 organizations in a wide variety of industries and co-hosts the Start With Why podcast.
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Product details
- Publisher : Penguin; 1st edition (1 January 2019)
- Language : English
- ISBN-10 : 1524703915
- ISBN-13 : 978-1524703912
- Dimensions : 12.95 x 2.74 x 14.94 cm
- Best Sellers Rank: 407,354 in Books (See Top 100 in Books)
- 3,549 in Business Motivation & Self-Improvement (Books)
- 3,613 in Motivational Management & Leadership
- 8,701 in Business Leadership (Books)
- Customer Reviews:
About the authors
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
David is committed to a world in which the vast majority of people wake up inspired to go to work, feel safe while they're there and go home at the end of the day fulfilled by the work they do.
In 2004, he started a career in corporate training. A few years later, while earning an MBA with a focus in Organizational Development, he realized something. What he, and so many other people, were being taught in business school was contributing to the poor leadership he had been enduring for much of his career. In 2009, shortly after beginning his MBA studies, he met, and was inspired by Simon Sinek and his concept of the Golden Circle and was invited to join Simon's team. He started by developing content to help Simon share his powerful ideas and in 2012 he began speaking and facilitating workshops to help shift people's perceptions about leadership and culture.
David has now taken his years of practice and co-authored with Simon, Find Your Why, a step-by-step, practical guide on how to discover the Why for any individual, team or organization. David is globally recognized as the “How” guy to Simon’s “Why.”
David has presented these simple, inspiring ideas on 5 continents to over 150 organizations in a wide range of industries such as athletics, technology, retail, healthcare, finance, government and hospitality. Regardless of the organization's size, industry or country, David finds that these ideas resonate with those who want to find meaning in what they do and are committed to creating a culture where people come before profit.
Peter Docker was born in Sutton Coldfield, England in 1963. His first book, 'Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team', co-authored with Simon Sinek and David Mead, was published in September 2017. Peter gets up every day inspired to enable people to be extraordinary so that they can do extraordinary things. Collaborating with Simon Sinek for over 7 years, he was a founding Igniter and Implementation Specialist on the Start With Why team, teaching leaders and companies how to use the concept of Why.
Peter's latest book, 'Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control', was published in October 2021.
Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services - across more than 90 countries. His career has spanned professional pilot; leading an aviation training and standards organisation; teaching post-graduates at an international college; and running multi-billion dollar procurement projects. A former Royal Air Force senior officer, he has been a Force Commander during combat flying operations and has seen service across the world. He is a seasoned crisis manager, a former international negotiator for the UK Government and executive coach.
A keynote speaker and facilitator, Peter presents around the world offering workshops and bespoke leadership programmes. He draws from his life experiences that range from being the pilot faced with crash landing a passenger jet with 140 people on board; being 'hunted' in the Borneo jungle while trying to survive; and many other leadership situations in which, at the time, he felt largely out of his depth.
Customer reviews

Top reviews from Australia
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If you are looking for this type of advice it may pay lo look elsewhere.
Use stories and themes to create a Why statement: To (contribution) So That (impact)
For large organisation Why statements can be nested down to individuals.
Having a valid why and that is shown and practised creates competitive advantage.

By ggeun on 4 July 2021

Top reviews from other countries


What a timely read for me! I don’t remember the last time I wrote a review for a book or even felt prompted to write one. This book is simply ‘unputdownable’ and a must read for anyone wanting to know what moves them. Sinek, offers startling clarity on ‘Your Why’ - a theme that has also been described by other writers as Purpose. To date, my Why has been almost within reach for me but I have not until now been able to grasp it, and more importantly know how to take action. It is never too late for any of us to find this out. If like me, you would like to know what your Contribution and Impact are, and pursue this knowing that fulfilment will always be yours, then get this book. Prepare to not just learn something useful, but also how to actually make it work for you.

Which is not to say I don't have time for Simon Sinek's basic insights; they are perceptive and useful. But watch a TED talk and save the trees.


So much so, I can now spot the corporations that entice me to buy their product, which previously I would have rationalised as being due to another reason, not realising it was because they were selling me their why, which is much more natural to "buy into" than their "What"
Game changer - Buy it