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Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team Paperback – 18 September 2017
Simon Sinek (Author) Find all the books, read about the author, and more. See search results for this author |
David Mead (Author) Find all the books, read about the author, and more. See search results for this author |
Peter Docker (Author) Find all the books, read about the author, and more. See search results for this author |
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Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.
Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time.
With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take- finding your why.
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as- What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
- Print length256 pages
- LanguageEnglish
- PublisherPortfolio
- Publication date18 September 2017
- Dimensions18.9 x 2 x 23.2 cm
- ISBN-100241279267
- ISBN-13978-0241279267
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Book Description
About the Author
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Product details
- Publisher : Portfolio; 1st edition (18 September 2017)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0241279267
- ISBN-13 : 978-0241279267
- Dimensions : 18.9 x 2 x 23.2 cm
- Best Sellers Rank: 9,797 in Books (See Top 100 in Books)
- 10 in Getting Along in the Workplace
- 98 in Workplace Culture (Books)
- 114 in Job Satisfaction
- Customer Reviews:
About the authors
Peter Docker was born in Sutton Coldfield, England in 1963. His first book, 'Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team', co-authored with Simon Sinek and David Mead, was published in September 2017. Peter gets up every day inspired to enable people to be extraordinary so that they can do extraordinary things. Collaborating with Simon Sinek for over 7 years, he was a founding Igniter and Implementation Specialist on the Start With Why team, teaching leaders and companies how to use the concept of Why.
Peter's latest book, 'Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control', was published in October 2021.
Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services - across more than 90 countries. His career has spanned professional pilot; leading an aviation training and standards organisation; teaching post-graduates at an international college; and running multi-billion dollar procurement projects. A former Royal Air Force senior officer, he has been a Force Commander during combat flying operations and has seen service across the world. He is a seasoned crisis manager, a former international negotiator for the UK Government and executive coach.
A keynote speaker and facilitator, Peter presents around the world offering workshops and bespoke leadership programmes. He draws from his life experiences that range from being the pilot faced with crash landing a passenger jet with 140 people on board; being 'hunted' in the Borneo jungle while trying to survive; and many other leadership situations in which, at the time, he felt largely out of his depth.
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
David is committed to a world in which the vast majority of people wake up inspired to go to work, feel safe while they're there and go home at the end of the day fulfilled by the work they do.
In 2004, he started a career in corporate training. A few years later, while earning an MBA with a focus in Organizational Development, he realized something. What he, and so many other people, were being taught in business school was contributing to the poor leadership he had been enduring for much of his career. In 2009, shortly after beginning his MBA studies, he met, and was inspired by Simon Sinek and his concept of the Golden Circle and was invited to join Simon's team. He started by developing content to help Simon share his powerful ideas and in 2012 he began speaking and facilitating workshops to help shift people's perceptions about leadership and culture.
David has now taken his years of practice and co-authored with Simon, Find Your Why, a step-by-step, practical guide on how to discover the Why for any individual, team or organization. David is globally recognized as the “How” guy to Simon’s “Why.”
David has presented these simple, inspiring ideas on 5 continents to over 150 organizations in a wide range of industries such as athletics, technology, retail, healthcare, finance, government and hospitality. Regardless of the organization's size, industry or country, David finds that these ideas resonate with those who want to find meaning in what they do and are committed to creating a culture where people come before profit.
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Top reviews from Australia
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If you are looking for this type of advice it may pay lo look elsewhere.
Use stories and themes to create a Why statement: To (contribution) So That (impact)
For large organisation Why statements can be nested down to individuals.
Having a valid why and that is shown and practised creates competitive advantage.


Top reviews from other countries


What a timely read for me! I don’t remember the last time I wrote a review for a book or even felt prompted to write one. This book is simply ‘unputdownable’ and a must read for anyone wanting to know what moves them. Sinek, offers startling clarity on ‘Your Why’ - a theme that has also been described by other writers as Purpose. To date, my Why has been almost within reach for me but I have not until now been able to grasp it, and more importantly know how to take action. It is never too late for any of us to find this out. If like me, you would like to know what your Contribution and Impact are, and pursue this knowing that fulfilment will always be yours, then get this book. Prepare to not just learn something useful, but also how to actually make it work for you.

Which is not to say I don't have time for Simon Sinek's basic insights; they are perceptive and useful. But watch a TED talk and save the trees.


So much so, I can now spot the corporations that entice me to buy their product, which previously I would have rationalised as being due to another reason, not realising it was because they were selling me their why, which is much more natural to "buy into" than their "What"
Game changer - Buy it