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Influence, New and Expanded: The Psychology of Persuasion Audio CD – Unabridged, 4 May 2021
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Commitment and Consistency
- Social Proof
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
"Influence should be required reading for all business majors."-- "Journal of Retailing"
"For marketers, this book is among the most important books written in the last ten years."-- "Journal of Marketing Research"
About the Author
Robert Cialdini is a leading pioneer in the field of social influence. He is Regents Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.
- Publisher : HarperCollins B and Blackstone Publishing; Unabridged edition (4 May 2021)
- Language : English
- Audio CD : 1 pages
- ISBN-10 : 1665076593
- ISBN-13 : 978-1665076593
- Dimensions : 14.99 x 3.56 x 22.86 cm
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Whilst I appreciate the thought and knowledge that has gone into writing this book, it is so, so dated. Many of the examples and case studies presented to make a point are in no way relevant to the present day and I am going to assume this book is aimed at an American audience (and not a British audience). For example, there is discussion of tactics salespeople use to persuade buyers to make a purchase at Tupperware parties and for door to door sales (FYI a lot of it is about peer pressure). However, none of those are relevant to me because I'm younger and 99% of my purchases are done online. I just felt like so much of the book was completely irrelevant. It helped me better understand the tactics salespeople have used in the past and why they worked, but here was very little reference to how we are influenced by things today and the impact of doing pretty much everything online. I also couldn't see how a lot of the book could be applied to the world of work (which is primarily why I bought it).