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Influence, New and Expanded: The Psychology of Persuasion Audio CD – Unabridged, 4 May 2021
Robert B. Cialdini (Author) Find all the books, read about the author, and more. See search results for this author |
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
- Print length1 pages
- LanguageEnglish
- PublisherHarperCollins B and Blackstone Publishing
- Publication date4 May 2021
- Dimensions14.99 x 3.56 x 22.86 cm
- ISBN-101665076593
- ISBN-13978-1665076593
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Review
"Influence should be required reading for all business majors."
-- "Journal of Retailing""For marketers, this book is among the most important books written in the last ten years."
-- "Journal of Marketing Research"About the Author
Robert Cialdini is a leading pioneer in the field of social influence. He is Regents Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.
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Product details
- Publisher : HarperCollins B and Blackstone Publishing; Unabridged edition (4 May 2021)
- Language : English
- Audio CD : 1 pages
- ISBN-10 : 1665076593
- ISBN-13 : 978-1665076593
- Dimensions : 14.99 x 3.56 x 22.86 cm
- Customer Reviews:
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About the author

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.” Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 40 languages and is a New York Times Bestseller.
His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
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Whilst I appreciate the thought and knowledge that has gone into writing this book, it is so, so dated. Many of the examples and case studies presented to make a point are in no way relevant to the present day and I am going to assume this book is aimed at an American audience (and not a British audience). For example, there is discussion of tactics salespeople use to persuade buyers to make a purchase at Tupperware parties and for door to door sales (FYI a lot of it is about peer pressure). However, none of those are relevant to me because I'm younger and 99% of my purchases are done online. I just felt like so much of the book was completely irrelevant. It helped me better understand the tactics salespeople have used in the past and why they worked, but here was very little reference to how we are influenced by things today and the impact of doing pretty much everything online. I also couldn't see how a lot of the book could be applied to the world of work (which is primarily why I bought it).



