To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
I carefully read the reviews before purchasing this book and am so disappointed with it. I wouldn't recommend this to anyone as it is a pretty expensive book and contains about 5 or so interesting case studies at max.
Whilst I appreciate the thought and knowledge that has gone into writing this book, it is so, so dated. Many of the examples and case studies presented to make a point are in no way relevant to the present day and I am going to assume this book is aimed at an American audience (and not a British audience). For example, there is discussion of tactics salespeople use to persuade buyers to make a purchase at Tupperware parties and for door to door sales (FYI a lot of it is about peer pressure). However, none of those are relevant to me because I'm younger and 99% of my purchases are done online. I just felt like so much of the book was completely irrelevant. It helped me better understand the tactics salespeople have used in the past and why they worked, but here was very little reference to how we are influenced by things today and the impact of doing pretty much everything online. I also couldn't see how a lot of the book could be applied to the world of work (which is primarily why I bought it).
I really couldnt understand, what issues this book relates with? psychology, marketing, history or sociology... or a writer full of wisdom alleging to know all kind of social sciences? Sorry but if you have time to listen short stories here you go, not for me, this book remembers me a PhD working as a DJ in his spare time...