Amazon.com.au:Customer reviews: Influence, New and Expanded: The Psychology of Persuasion

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From Australia

Jessica

Ripped

Reviewed in Australia on 6 November 2021

Verified Purchase

It arrived ripped and damaged. Now. I have to return and waste time.

Helpful

From other countries

JassiLally

Very, very dated... avoid!

Reviewed in the United Kingdom on 25 April 2022

Verified Purchase

I carefully read the reviews before purchasing this book and am so disappointed with it. I wouldn't recommend this to anyone as it is a pretty expensive book and contains about 5 or so interesting case studies at max.

Whilst I appreciate the thought and knowledge that has gone into writing this book, it is so, so dated. Many of the examples and case studies presented to make a point are in no way relevant to the present day and I am going to assume this book is aimed at an American audience (and not a British audience). For example, there is discussion of tactics salespeople use to persuade buyers to make a purchase at Tupperware parties and for door to door sales (FYI a lot of it is about peer pressure). However, none of those are relevant to me because I'm younger and 99% of my purchases are done online. I just felt like so much of the book was completely irrelevant. It helped me better understand the tactics salespeople have used in the past and why they worked, but here was very little reference to how we are influenced by things today and the impact of doing pretty much everything online. I also couldn't see how a lot of the book could be applied to the world of work (which is primarily why I bought it).

4 people found this helpful

Agent21

Not something you wanna read

Reviewed in India on 2 October 2021

Verified Purchase

Too lengthy, language is too complex.
The thing said in this book can easily be summarized in a 100 page book. Boring to say the least. Not the promised book, but a over-promoted gibberish.

Better, shorter, simple more enjoyable,all covered read of the subject can be done in fewer pages.
waste of time, waste money.

9 people found this helpful

jack

Long stories enough to get bored

Reviewed in Canada on 12 October 2021

Verified Purchase

I really couldnt understand, what issues this book relates with? psychology, marketing, history or sociology... or a writer full of wisdom alleging to know all kind of social sciences? Sorry but if you have time to listen short stories here you go, not for me, this book remembers me a PhD working as a DJ in his spare time...

6 people found this helpful

G. R.

Dirty Cover

Reviewed in Canada on 25 March 2022

Verified Purchase

Book arrived with the cover dirty and a little wet, with marks that look like there was a sticker that was scratched off. I hope they didn't send me a second hand book...

Amazon Customer

Horrible quality in page

Reviewed in India on 22 July 2021

Verified Purchase

Such a horrible quality spld by the dealer. Pages were folded in, and were very thin, cover was crushed.

One person found this helpful