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I really couldnt understand, what issues this book relates with? psychology, marketing, history or sociology... or a writer full of wisdom alleging to know all kind of social sciences? Sorry but if you have time to listen short stories here you go, not for me, this book remembers me a PhD working as a DJ in his spare time...
This book has so much mind blowing information in it, it has changed the way I think. I purchased it to get a better idea of consumer behavior as I am marketing and selling my first book and started wondering why people I saw at markets acted the way they did. I definitely got valuable insight on consumer behavior! I also learned how to avoid scams and how to ethically influence others.
Throught examples, the author walk us to regular situations where the principles of influence are applied. I find it very useful to ethically apply them in my life and to defend from those who want to exploit them. Specially in this era where our brains rely more in shorcuts to avoid processing the insane ammount of information and options that we have.
Currently I've read about 220 pages of the book, and it's been fascinating. Although at some chapters also some sad true occasions were included, but they will change the way you think about human beings. Our irrationality, our misjudgments and even some unbelievable yet tragic behavioral issues will all come to this book as real-life examples in order make a sense out this chaos that's called in the scientific terms "Psychology". You will really feel like like you're beginning to understand what's going on in world around you. Even though that's just the beginning, but still... it's a worthy Volume like no other. 🙌 I would give it 10 Stars if I could.
Most of the pages are footnotes from other articles, but over all a simple/pleasant read and a good reminder of how we can be influential in our day to day routine. Had my entire team participating in the reading excerise .
Honestly amazing book !! and more than expected. It's contains amazing information. And packed with wisdom and knowledge about human psychology. How human influence gets triggered by some factors. Once again it's a wonderful book and mostly recommended to everyone.
This update of one of the most comprehensive books on influence is full of principles, stories and illustrative examples. The information here is invaeluable in our modern lives. My only complaint is that the new edition is really much longer than it needs to be.