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Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,875 global ratings
5 star
78%
4 star
15%
3 star
4%
2 star
1%
1 star
2%
Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

byRobert B. Cialdini
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1,875 total ratings, 92 with reviews

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From Australia

Amir
5.0 out of 5 stars Must Read
Reviewed in Australia on 28 September 2021
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Quite long but enjoyed reading it. Highly recommended.
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Jessica
1.0 out of 5 stars Ripped
Reviewed in Australia on 6 November 2021
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It arrived ripped and damaged. Now. I have to return and waste time.
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From other countries

JassiLally
1.0 out of 5 stars Very, very dated... avoid!
Reviewed in the United Kingdom on 25 April 2022
Verified Purchase
I carefully read the reviews before purchasing this book and am so disappointed with it. I wouldn't recommend this to anyone as it is a pretty expensive book and contains about 5 or so interesting case studies at max.

Whilst I appreciate the thought and knowledge that has gone into writing this book, it is so, so dated. Many of the examples and case studies presented to make a point are in no way relevant to the present day and I am going to assume this book is aimed at an American audience (and not a British audience). For example, there is discussion of tactics salespeople use to persuade buyers to make a purchase at Tupperware parties and for door to door sales (FYI a lot of it is about peer pressure). However, none of those are relevant to me because I'm younger and 99% of my purchases are done online. I just felt like so much of the book was completely irrelevant. It helped me better understand the tactics salespeople have used in the past and why they worked, but here was very little reference to how we are influenced by things today and the impact of doing pretty much everything online. I also couldn't see how a lot of the book could be applied to the world of work (which is primarily why I bought it).
4 people found this helpful
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Shams
5.0 out of 5 stars Social influence handbook
Reviewed in the United Kingdom on 11 August 2021
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I have read his previous book. Writer’s revised version packed with up to date information and warning sign for not to get conned by conned artist. Everybody should have a copy of this book. Say no to exploiters.
3 people found this helpful
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Alex Militaru
5.0 out of 5 stars Really eye opener
Reviewed in the United Kingdom on 4 August 2021
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Without being dramatic and by putting the influence principles clearly and in a structured way in the book, the author successfully opens the mind to the subtelties of influence, recognizing it as.well as defending against it when it's used nefariously. There is some repeating information that I could go without, that's about the only negative thing.
3 people found this helpful
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Dionysius the Areopagite
5.0 out of 5 stars A must read !!
Reviewed in the United Kingdom on 31 May 2022
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If you want to understand better how the human psyche works and how are manipulated by small tricks, this is the book to read. Easy to read, great examples and it will make you understand why you ended up buying that blender that you really didn't need.
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Prof Steve Walton
4.0 out of 5 stars Well researched and convincing
Reviewed in the United Kingdom on 13 September 2021
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Clear, readable and interesting book which shows how persuaders operate. Well worth reading for anyone in the business of persuasion or being a possible persuadee.
2 people found this helpful
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Zip
5.0 out of 5 stars Compelling
Reviewed in the United Kingdom on 30 June 2021
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I found this work so fascinating and absorbing I'm going to re-read it. This time I'll take copious notes.
2 people found this helpful
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Cos Dami
5.0 out of 5 stars Billion stars not just 5
Reviewed in the United Kingdom on 27 September 2021
Verified Purchase
Reading this book will improve anyone's life.
If you were to start reading somewhere this is the first book you need to READ and/or STUDY
EASY READ, COMPREHENSIVE, MIND BLOWING
Go for it! ( also recommend all of Coaldini's books, ALL I said, ALL) enjoy
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Russell Stevens
5.0 out of 5 stars Brilliant
Reviewed in the United Kingdom on 31 January 2022
Verified Purchase
Thus book has helped me to make sense of the world simply brilliant. It provided me with useful tips which i have applied to my career and at home and I am already seeing positive results
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