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About Jessica Seinfeld
Jessica Seinfeld is the author of four New York Times bestselling cookbooks: DECEPTIVELY DELICIOUS, DOUBLE DELICIOUS, THE CAN’T COOK BOOK, and FOOD SWINGS.
Jessica Seinfeld’s fifth cookbook, VEGAN AT TIMES, is for everyone: those who are vegan for the first time, sometimes, or all the time. The book shows how easy it can be to be a vegan, at times, by cooking flavorful, affordable, and robust plant-based meals whenever you want — whether that’s every day, once a week, or just once in a while.
Jessica is the Founder and Chair of the Board of Good+Foundation, a national nonprofit that uses a multi-generational approach to address family poverty. Good+Foundation’s ground-breaking model meets the short-term needs of mothers, fathers, and caregivers and helps families create pathways for long-term, self-determined success. For over 20 years, the organization has provided goods to encourage families to attend programs that support mothers and create a healthier, happier environment for children through a focus on father engagement.
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Books By Jessica Seinfeld
The follow-up to the #1 New York Times bestseller Deceptively Delicious goes beyond purees and kids' foods to make family mealtime more delicious, more wholesome, and simpler than ever.
In her bestselling book Deceptively Delicious, Jessica Seinfeld inspired millions of parents to improve their kids' eating habits by giving everyday classics a nutritional boost with hidden vegetable purees. Now in Double Delicious!, she's turned her attention to the whole family. Here are more of her easy, imaginative recipes that use the power of purees to make everything healthier, from a hearty Turkey Meatloaf to an irresistible Tiramisu. Again, she's raised the bar nutritionally and eliminated unnecessary sugar and fat, boosted fiber and nutrients, and cut way back on sodium to bring us more healthful food with fantastic flavor. (She's even developed a Chocolate Peanut Butter Pie that nutritionist Joy Bauer loves!)
An all-new collection of more than 120 recipes that are so delicious and easy to make, you might forget they’re vegan, from the #1 New York Times bestselling author of Deceptively Delicious, Double Delicious, The Can’t Cook Book, and Food Swings.
Jessica Seinfeld isn’t a committed vegan. Her husband and her children aren’t, either. Instead of convincing you to become vegan or shaming you for eating meat, she simply wants to show you how easy it is to be a vegan, at times, by cooking flavorful, affordable, and robust plant-based meals whenever you want—whether that’s every day, once a week, or just once in a while.
With her reassuring and accessible style, Jessica shows you step-by-step recipes for sweet and savory breakfasts, comforting and healthy meals for lunch and dinner, delicious snacks that can be whipped together quickly, and essential sauces and dressings—all tailored to home cooks. She also demonstrates how to create a basic vegan pantry filled with the essential items to keep in stock, explains what kitchen equipment you’ll want to have on hand, gives sample menus for combining recipes, and tells relatable stories from her adventures in vegan cooking with her family.
Simple, affordable, and comforting, and infused with Jessica’s “encouraging attitude” (Publishers Weekly), Vegan, at Times is the perfect gateway to a healthier and more balanced you.
It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?
As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.
But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.
Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.
Are you smart enough to dodge a telemarketer yet clueless as to how to chop a clove of garlic? Are you clever enough to forward an e-mail but don’t know the difference between broiling and baking? Ingenious enough to operate a blow-dryer but not sure how to use your blender? If you are basically competent, then Jessica Seinfeld’s The Can’t Cook Book is for you.
If you find cooking scary or stressful or just boring, Jessica has a calm, confidencebuilding approach to cooking, even for those who’ve never followed a recipe or used an oven. Jessica shows you how to prepare deliciously simple food—from Caesar salad, rice pilaf, and roasted asparagus to lemon salmon, roast chicken, and flourless fudge cake. At the beginning of each dish, she explains up front what the challenge will be, and then shows you exactly how to overcome any hurdles in easy-to-follow, step-by-step instructions.
Designed to put the nervous cook at ease, The Can’t Cook Book is perfect for anyone who wants to gain confidence in the kitchen—and, who knows, maybe even master a meal or two.