Jonah Berger

Follow to get new release updates and improved recommendations

About Jonah Berger

For more details see: JonahBerger.com

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.

Chip Heath

Dan Heath

Seth Godin

Allan Dib

Nir Eyal

Donald Miller

1 11 1

$11.99

Kindle Edition
$12.99

Kindle Edition
$16.99

Kindle Edition
$18.69

Kindle Edition
$31.48

Kindle Edition
$0.00 Free with Audible trial

Audible Audiobook
$45.62

Paperback
$65.00

Paperback
$125.17

Paperback
$74.16

Paperback
$58.46

Paperback
Contágio. Por que as Coisas Pegam

Paperback

Author updates

Books By Jonah Berger

All Formats Kindle Edition Audible Audio Edition Audio CD Hardcover See more

Contagious: How to Build Word of Mouth in the Digital Age 14/03/2013

by Jonah Berger

( 4,299 )

$11.99

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Other Formats:: Audible Audiobook , Hardcover , Paperback , Audio CD

includes tax, if applicable

Catalyst 03/03/2020

by Jonah Berger

( 857 )

$12.99

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Other Formats:: Audible Audiobook , Hardcover , Paperback , Audio CD

includes tax, if applicable

Invisible Influence: The hidden forces that shape behaviour 14/06/2016

by Jonah Berger

( 456 )

$16.99

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions.
You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong.
Without our realizing it, other people’s behavior – what psychologists call “social influence” – has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry).
We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we’re told it is supported by Democrats versus Republicans, even though the policy is the same in both cases.
But social influence doesn’t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like the soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions.

Other Formats:: Hardcover , Paperback , Audio CD

includes tax, if applicable

El catalizador: Cómo conseguir que alguien cambie de opinión (Spanish Edition) 01/05/2022

by Jonah Berger

( 1 )

$18.69

Todo el mundo tiene algo que quiere cambiar. Pero el cambio es difícil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ¿Podría haber una mejor manera de hacerlo? Las personas que consiguen cambios exitosos saben que no se trata de presionar más, o de proporcionar más información, sino de convertirse en un catalizador.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: "¿Cómo podría cambiar la opinión de alguien?", proponen preguntas diferentes: "¿Por qué no han cambiado ya? ¿Qué los detiene?"
En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.
"El catalizador" proporciona una novedosa forma de pensar y una serie de técnicas que pueden conducirnos a conseguir a resultados extraordinarios.Ya sea que estés tratando de cambiar a una persona, transformar una organización, o cambiar la forma en que toda una industria hace negocios, este libro te enseñará cómo convertirte en un catalizador.

Other Formats:: Paperback

includes tax, if applicable

Il catalizzatore: Come influenzare gli altri e mutarne i mindset (Italian Edition) 08/03/2021

by Jonah Berger, Tiziana Elsa Prina

( 3 )

$31.48

Un libro scritto per chiunque voglia promuovere un cambiamento. Che tu voglia cambiare una persona, un'organizzazione o un'intera industries, questo volume ti insegnerà a trovare il catalizzatore che può favorire il cambiamento, fornendoti le chiavi per vincere gli ostacoli e una serie di tecniche che possono portarti a risultati straordinari.

Other Formats:: Paperback

includes tax, if applicable

Jonah Berger

Similar authors to follow

About Jonah Berger

Customers Also Bought Items By

Author updates

Books By Jonah Berger