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In lockdown, no hairdressers open for months. So we tried the at home bleach job, a little orange/yellow, purchased this product and it was perfect, bought the brassy tones down and conditioned the hair at same time. We applied it the same way as you would bleach or colour. Really great product and I’ll buy again.
Extremely disappointed. I saw a lot of reviews on amazon regarding the mask and decided to give it a try. But it ruined my hair! I had spent over $600 on my hair and needed a nice mask, this made my hair so orange [Before is the photo in blue shirt, after using product is the photo in orange shirt] ! My hair is a dark blond with very light blond highlight, I thought this was anti- brass, but my hair turned orange after one use! Would not recommend . Save your money and do not buy this product, if you want something good go buy the Theory Purple Shampoo or Joico Purple Shampoo, overtime it will eliminate the brassiness. I am so disappointed .
On reading reviews I had high hopes of this product. There is no doubt that with some people this product works miracles, however for myself I found no benefit whatsoever in toning brassy shades and if at all possible I felt my shade became a little more brassy? On the plus the scent was lovely and it did leave hair soft. I have used three times for different lengths of time. On leaving for the longest period I have purple patches throughout my hair...I know it will eventually wash out. Sadly very disappointed with product.
I know hair is a tricky one, everyone is different and although there are plenty of positive reviews, and this obviously works for some, it didn't work for me. I am growing out my grey, I have about two inches growth and shoulder length blonde highlighted hair. On first application, I left on for about 3 mins, I didn't notice any difference, only that my hair was dryer than normal. I tried again another day and left on for 5 mins. My hair had an odd scent, had an unattractive purple hue and became very dry. My hair did not like this product at all. In the box there is a 100% satisfaction guarantee, so I emailed as instructed and weeks later have had no response. A regret purchase, I wont buy again.
I've got dark blond hair. Grey in places. I used bblonde the peroxide kit and got pretty decent results. I did expect some yellowing so figured this might help. 1st time around i applied it on for 15mins. Not much improvement. Next day 25mins. Slight improvement but still some yellowing. Not really impressed with this stuff to be honest for the cost and amount you need to apply. By time it gets to where i want I can imagine I'll need to rebleach my hair and start again.
Did strand test..no adverse reactions. Applied first time, massaged in well plus combed through to ensure even coverage. It actually smelt lovely and was thick and easy to apply. I left it on 3 mins...did lighten greys so was pleased with that, but hadn’t really touched any yellowing/orange/brassiness tones. I thought perhaps I should apply for longer so reapplied, trying to avoid grey roots as didn’t want to end up with purple tinge. Have to say I thought perhaps this was promising. Unfortunately, no. Still didn’t tone down the brassiness and even though I avoided the grey areas on the second application there was a purple tinge. I used a clarifying shampoo on the roots only and it helped a bit but would need a couple of shampoos at least. Might work for some but not on darker tints or highlights. So sadly, a disappointing result.
I see the company offers a full refund from responses to other reviews.....