Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I like the texture, just soft enough to put on easily without smudging. The brush is a nice touch. As for durability, if I have a long busy day with errands and running around, I find that I need an additional touch up after a few hours, but it's fine for me. I does require a sharpener, but I like it better than mechanical pencils because they're usually harder.
My only problem is the limited colour palette, which doesn't allow me to perfectly match it with my natural hair. The "dark brown" has too much red ("warm") tint, while the "black brown" is too dark for me.