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This review is difficult because yes, it’s easy to use, yes, the scent is better than most, and the consistency is nice and creamy; however, the results are really disappointing. This lifts in a really heavy, bright-brassy-yellow way and I think it damages more than other bleaching products I have used. I’ve bleached my hair and friends’ hair for 7+ years and honestly would never use this again (even though I have half of the tub left).