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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 7 November 2011
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A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group
- ASIN : 0241958229
- Publisher : Penguin (General UK); 1st edition (7 November 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Dimensions : 12.9 x 1.6 x 19.8 cm
- Best Sellers Rank: 141 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from Australia
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By the end of it I thought I was just reading the same thing over and over again so if I had the choice, I wouldn't have bought it and left after reading the sample.
Audible has a better return policy than Kindle.
To answer the question above, if you want to start a business or currently work as a sales person, i do recommend it if you don't however im not entirely sure if this is the purchase to make.
Top reviews from other countries
I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]