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Alexander Osterwalder
David J. Bland
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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – Illustrated, 25 October 2019

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Alexander Osterwalder (Author)
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Previous page
  1. ISBN-10
    1119551447
  2. ISBN-13
    978-1119551447
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    25 October 2019
  6. Language
    English
  7. Dimensions
    23.88 x 2.29 x 18.8 cm
  8. Print length
    368 pages
  9. See all details
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  • Testing Business Ideas: A Field Guide for Rapid Experimentation
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  • Value Proposition Design: How to Create Products and Services Customers Want
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  • The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
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From the Publisher

Product description

From the Publisher

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using ?Lean Startup? methods, design thinking, and business model innovation.

Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the ?Thinkers 50? list; passionate entrepreneur; and in-demand speaker.

From the Inside Flap

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

You’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today.

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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (25 October 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1119551447
  • ISBN-13 ‏ : ‎ 978-1119551447
  • Dimensions ‏ : ‎ 23.88 x 2.29 x 18.8 cm
  • Customer Reviews:
    4.6 out of 5 stars 915 ratings

About the authors

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Previous page

  1. Alexander Osterwalder

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    Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

    Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

    Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

    Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.

    He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

    He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

    See more on the author's page

  2. David J. Bland

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    Full content visible, double tap to read brief content.

    David J. Bland is a founder, author, speaker and advisor who resides in Northern California. David helps companies find product market fit and growth using lean startup, design thinking and business model innovation.

    In 2015, David created Precoil to help companies test new products and services. He's worked with companies such as GE, Adobe, Toyota, HP, Behr and others all around the world.

    Prior to Precoil, David was a Principal at both Neo and BigVisible. He made the switch to advising around 2010 and prior to that, spent over 10 years of his career scaling technology startups.

    He continues to give back to the startup community by teaching at several startup accelerators in Silicon Valley.

    See more on the author's page
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Top reviews from Australia

Vika
5.0 out of 5 stars A go-to guide of business idea testing tools
Reviewed in Australia on 24 June 2021
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Amir
4.0 out of 5 stars Give you a good understanding of approaches in testing business ideas
Reviewed in Australia on 28 September 2021
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Stephen Blunt
5.0 out of 5 stars Super useful!
Reviewed in Australia on 24 January 2020
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Navdeep Singh
5.0 out of 5 stars Excellent
Reviewed in Australia on 26 December 2019
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Top reviews from other countries

RedChickadee
2.0 out of 5 stars Printed in flimsy low quality paper
Reviewed in the United Kingdom on 18 January 2020
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Matt
5.0 out of 5 stars An excellent guide and reference
Reviewed in the United Kingdom on 12 November 2019
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6 people found this helpful
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Elvin Turner
5.0 out of 5 stars This book will save you a lot of pain if you're starting a business
Reviewed in the United Kingdom on 5 January 2021
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5.0 out of 5 stars This book will save you a lot of pain if you're starting a business
Reviewed in the United Kingdom on 5 January 2021
Most new products fail because they try to solve a problem that no-one cared about enough. Testing Business Ideas is a fantastic resource to help guide you through the process of developing and testing product ideas. I read a lot of innovation books and teach innovation on MBA programmes and inside organisations. This is on my "must-have" list.
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enrvuk
5.0 out of 5 stars Fills an important gap in bringing it all together
Reviewed in the United Kingdom on 10 April 2020
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Rik
5.0 out of 5 stars Love this series of books. If you're an Entrepreneur you need this!
Reviewed in the United Kingdom on 13 September 2020
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