Buy new:
$36.35
RRP: $57.95

Recommended Retail Price (RRP)

The RRP displayed is the most recent manufacturer’s recommended retail price made available to Amazon AU.
Save: $21.60 (37%)
In stock.
[{"displayPrice":"$36.35","priceAmount":36.35,"currencySymbol":"$","integerValue":"36","decimalSeparator":".","fractionalValue":"35","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"22aG%2BkcA56rKHUkSDaDfhATYchmee9OjedlpTBAGaPv33NrsG1F8gNZ%2FZCQrD%2FmFGkZYpfPYXbtwjYaJ%2FUXDj9VCcV6u8c7fwbJEaXGPPtHUAXV2SY85DH0x5I5glBELPeGhax34K8j7S%2F%2FE2hJOmh%2FRrQ7o1Q49","locale":"en-AU","buyingOptionType":"NEW"}]
$$36.35 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$36.35
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from
Amazon AU
Sold by
Amazon AU
Ships from
Amazon AU
Sold by
Amazon AU
Share
Other Sellers on Amazon
Added
$52.17
& FREE Delivery
Sold by: BuyGlobal
Sold by: BuyGlobal
(15471 ratings)
81% positive over last 12 months
In stock.
Delivery Rates and Return policy
Added
$34.89
+ $17.54 Delivery
Sold by: Amazon US
Added
$52.52
& FREE Delivery
Sold by: The Nile Australia
Sold by: The Nile Australia
(5437 ratings)
87% positive over last 12 months
Only 3 left in stock.
Delivery Rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – Illustrated, 25 October 2019

4.6 out of 5 stars 915 ratings
Edition: 1st

Amazon Price
New from Used from
Kindle
Paperback, Illustrated
$36.35
$34.89 $34.34

Enhance your purchase

New children's books bundles!
Book bundles for children's growth and development. Shop now

Frequently bought together

  • Testing Business Ideas: A Field Guide for Rapid Experimentation
  • +
  • Value Proposition Design: How to Create Products and Services Customers Want
  • +
  • The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
Total Price:
To see our price, add these items to your cart.
Choose items to buy together.

From the Publisher

Product description

From the Publisher

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using ?Lean Startup? methods, design thinking, and business model innovation.

Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the ?Thinkers 50? list; passionate entrepreneur; and in-demand speaker.

From the Inside Flap

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

You’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today.

New children's books bundles!
Book bundles for children's growth and development. Shop now

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (25 October 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 1119551447
  • ISBN-13 ‏ : ‎ 978-1119551447
  • Dimensions ‏ : ‎ 23.88 x 2.29 x 18.8 cm
  • Customer Reviews:
    4.6 out of 5 stars 915 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
915 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Australia

Reviewed in Australia on 24 June 2021
Verified Purchase
Reviewed in Australia on 28 September 2021
Verified Purchase
Reviewed in Australia on 24 January 2020
Verified Purchase
Reviewed in Australia on 26 December 2019
Verified Purchase

Top reviews from other countries

RedChickadee
2.0 out of 5 stars Printed in flimsy low quality paper
Reviewed in the United Kingdom on 18 January 2020
Verified Purchase
4 people found this helpful
Report abuse
Matt
5.0 out of 5 stars An excellent guide and reference
Reviewed in the United Kingdom on 12 November 2019
Verified Purchase
6 people found this helpful
Report abuse
Elvin Turner
5.0 out of 5 stars This book will save you a lot of pain if you're starting a business
Reviewed in the United Kingdom on 5 January 2021
Verified Purchase
Customer image
5.0 out of 5 stars This book will save you a lot of pain if you're starting a business
Reviewed in the United Kingdom on 5 January 2021
Most new products fail because they try to solve a problem that no-one cared about enough. Testing Business Ideas is a fantastic resource to help guide you through the process of developing and testing product ideas. I read a lot of innovation books and teach innovation on MBA programmes and inside organisations. This is on my "must-have" list.
Images in this review
Customer image
Customer image
One person found this helpful
Report abuse
enrvuk
5.0 out of 5 stars Fills an important gap in bringing it all together
Reviewed in the United Kingdom on 10 April 2020
Verified Purchase
Rik
5.0 out of 5 stars Love this series of books. If you're an Entrepreneur you need this!
Reviewed in the United Kingdom on 13 September 2020
Verified Purchase