The Creative Curve Audible Audiobook – Unabridged
Random House presents the audiobook edition of The Creative Curve, written and read by Allen Gannett.
Great ideas take something familiar and make it feel new.
We've all heard the stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for "Yesterday" in a dream one morning; J.K. Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.
New ideas are surprising at first and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This audiobook is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.
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|Listening Length||7 hours and 9 minutes|
|Whispersync for Voice||Ready|
|Audible.com.au Release Date||14 June 2018|
|Publisher||Random House Audiobooks|
|Best Sellers Rank|| 44,750 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
348 in Entrepreneurship (Audible Books & Originals)
647 in Leadership (Audible Books & Originals)
1,042 in Entrepreneurship (Books)
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This book has fresh ideas that I've not seen anywhere else.
It's a holistic high level approach rather than a list of tricks to try but it does make a lot of sense to my mind.
You'll be flying afterwards.
It was easy to read, easy to understand, and honest about the hard work in creative patterns.
It also doesn't fall into the typically plight of going on a bit too long even though there isn't anymore unique content.
However, the audible really needs to be done by a different voice. While the excitement and cadence are engaging the pitch and pronunciation are often jarring.