TOTAL CARE Gentle & Mild Puppy Shampoo is pH balanced and encourages a healthy, shiny coat while being gentle on young skin. Made with goat milk and aloe vera for gentle moisturizing and conditioning. A pet's skin is different to your own. The pH balance is different and is also thinner than human skin, so use of human shampoo on your dog is not recommended. You should always use a shampoo specifically formulated for your pet's skin. You should not need to shampoo your dog more than once a fortnight. This lets the natural oils in your dog's coat and skin do their work. You should not wash your dog for at least 48 hours after a spot-on or line flea treatment. Directions for use: 1. Shake well. Wet your dog thoroughly using warm water. 2. Pour a generous amount of shampoo onto your dogs coat and massage gently to form a rich lather. Be careful to avoid contact with your dog's eyes. 3. Rinse thoroughly with clean warm water and repeat the process. 4. Allow your dog to shake off any excess water and then towel dry before brushing & clipping your dog. Warning: Avoid contact with dog's eyes and wash your hands after use. Aside from keeping your pet looking great, regular grooming provides health benefits for both you and your pet. Grooming helps stimulate your pet's skin and coat promoting healthy growth and also removes excess hair and debris. This helps your pet keep a glossy coat and can also reduce shedding around your home. Regular grooming sessions also give you the chance to thoroughly check your pet's skin and coat for irritation and parasites such as fleas and ticks. With the TOTAL CARE grooming range, taking care of your pet's grooming needs is simple, with an `easy as 1,2,3' step maintenance process. Check out our complete range of our grooming tools & shampoos to maintain your pets coat between professional styling.