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Strong, lasting, fruity smell. Wife loved it in the store so we bought it here cheaper. I was using 2 sprays and a few people mentioned it was strong. I went to 1 the neckand the wife said it was still a bit much. Now I spray it in the air and just walk through it. Fresh with a hint a musk. I get more compliments from other brands when I'm out. This is probably more of an evening scent.