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Norbert Schwarz is Provost Professor in the Dornsife Department of Psychology and Marshall School of Business at the University of Southern California, Los Angeles, and co-founder of the USC Dornsife Mind & Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a “Habilitation” in psychology from the University of Heidelberg, Germany (1986). Prior to joining the University of Southern California he was the Charles Horton Cooley Collegiate Professor at the University of Michigan (1993-2013), where he held positions in the Institute for Social Research, the Department of Psychology, and the Ross School of Business. He previously was on the faculty of the University of Heidelberg, Germany (1981-1992) and served as Scientific Director of ZUMA (now GESIS), an interdisciplinary social science research center (1987-1992).

Daniel Kahneman (Hebrew: דניאל כהנמן‎, born March 5, 1934) is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979).

In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He is professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He is married to Royal Society Fellow Anne Treisman.

In 2015 The Economist listed him as the seventh most influential economist in the world.

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