I wouldn’t want to be a competitor to Bose. These headphones just work so well and feel like they will last for years. I don’t like those headphones that plug into your ears with no wires attached, but find this design just perfect. I keep the neckband on all day, it’s comfortable and secure and the quality of the noise cancelling is terrific. If you download the app, you can actually control the level of NC. Brilliant.