Customer Review

Reviewed in Australia on 13 January 2020
The premise of this book is solid and the preamble sells it really well. After that I found it a disappointment. There are a few nuggets in here but overall it's a fairly simple argument explained in an unwarranted amount of pages. It loses focus in the midsection as a variety of contemporary management theories are referenced. These don't bolster the book's argument so much as make it appear that being a company of one involves aping startups, Google, Patagonia etc. Look for pivots...experiment...the usual suspects. It gets woolly and really repetitive unfortunately. Great premise, perhaps a missed opportunity.
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