I like the simple display, the app and the quick sync from the scale to app. It is good to have graphs that show up trends as well. Also, the app lets you set up multiple users and allocate reading to them. However, I think the other body estimates such as water level, body fat, etc are derived off the body weight reading. Would love to get more explanation on the logic used to derive these numbers. I am still not fully sure about the accuracy of these other readings.