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Customer Review
Reviewed in Australia on 24 January 2020
Great premise, but poor execution —an extremely underwhelming book. The author shares a lot of generic and basic business advice, and fails to meaningfully link any of it back to the idea of resisting growth and staying small. The basis for advice is seemingly random and shallow references to other thought-leaders or fairly recent business books, together with observations from the authors own web design consultancy. All in all, a horribly myopic approach. The book is also extremely repetitive, the author literally, and seemingly accidentally, uses the same sentence multiple times and keeps hammering the same pedestrian points throughout. It’s crying out for a decent editor. Overall, a big missed opportunity.
