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About Nir Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
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We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why does it feel like we're distracting our lives away?
In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind
'A guide to staying focused in an age of constant distraction' Guardian
'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig
'Does exactly as it promises. Amazing' Chris Evans
'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.
INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE
Based on years of research, consulting, and practical experience, Hooked:
* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
The workbook is meant to help readers of Hooked get more out of the book with guided questions to help your build your own habit-forming product.
The workbook walks you through all four steps of Eyal's Hooked Model and draws out your insights to help you overcome challenges you might face building an engaging product or service.
Please purchase Hooked in conjunction with this workbook.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
La trayectoria de ambos autores basta para dar fe de la potencia y eficacia de esta propuesta, que tiene al cuerpo y a la mente como campo de prueba y aplicación.
Sensei Eyal Nir es el fundador del programa BuDo-Way, basado en su experiencia combinada de todo la vida como ingeniero en el mercado global de alta tecnología, artista marcial y presidente del Traditional Karate Israel. Es Campeón del Mundo de karate y conferencista de institutos académicos.
A través de su programa –y naturalmente de este libro– sensei Nir está brindando acceso a la sabiduría ancestral BuDo (artes marciales tradicionales) para adquirir herramientas útiles y aplicables para enfrentar con éxito los desafíos que plantea en siglo XXI.
Amit Offir es coach, autor y conferencista. Es el fundador de High Peaks, empresa privada de educación financiera, que brinda educación a través de cursos de coaching, conferencias, libros, videos y otros productos de información. Los principales ingresos de la compañía provienen de los modelos comerciales ideados por Offir, como el Método Super Premium, para construir un negocio de un millón de dólares; el Método de Reacción Dominó, para la gestión del tiempo, y el Método de Libertad Financiera de Cinco Años, que utiliza múltiples ingresos.
A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raises a large number of complex ethical and philosophical questions that have been explored in a series of collaborations over the past twenty years among epidemiologists, philosophers, economists, and policy scholars. The essays in this volume address issues of current and urgent concern to the GBD and other epidemiological studies, including rival understandings of causation, the aggregation of complex health data, temporal discounting, age-weighting, and the valuation of health states. The volume concludes with a set of chapters discussing how epidemiological data should and should not be used.
Better appreciating the philosophical dimensions of a study like the GBD can make possible a more sophisticated interpretation of its results, and it can improve epidemiological studies in the future, so that they are better suited to produce results that can help us to improve global health.
In seinem neuen Buch Die Kunst, sich nicht ablenken zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht – und wie man ihr widerstehen kann. Es ist längst nicht ausreichend, sich kurze Auszeiten von seinem Smartphone oder Social Media zu verordnen. Die entscheidenden Punkte sind die richtige Einstellung, die passenden Gewohnheiten und der entsprechende Gebrauch von Technik. Dieses Buch ist ein Muss für alle, die über ihre Aufmerksamkeit wieder selbst bestimmen und die ihre Zeit wieder in den Griff bekommen möchten – im Alltag und vor allen Dingen im Berufsleben.
What can social and cognitive sciences teach us about the origin and triggers of the effect? Philosophically and ethically, is the effect a "bias" to be eliminated or is it morally justified? What implications does the effect have for health care, law, the environment and other practice domains?
This volume is the first to take an interdisciplinary approach toward answering this issue of identified versus statistical lives by considering a variety of perspectives from psychology, public health, law, ethics, and public policy.
Less attention has been given to careful analysis and refinement of some key concepts and values that guide and motivate these studies of health inequalities. The essays in this book demonstrate the need to identify and debate alternative positions on the choice of measures of health inequality; the definitions of 'inequality' and 'inequity' in health, and their interrelationship; the ethical basis for attaching priority to narrowing gaps in longevity and health among individuals, groups, and societies; and the possible solutions to a series of puzzles involving uncertainty and variable population size.
The authors of these essays are philosophers, economists, epidemiologists, and physicians contributing to our understanding of ethical issues in population health. Their contributions will be of interest to anyone interested in inequalities in health, including specialists in health policy, public health, epidemiology, moral philosophy, demography, and health economics.