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About Leif Babin
Leif Babin is a former U.S. Navy SEAL officer, co-author of the #1 New York Times best seller Extreme Ownership: How U.S. Navy SEALs Lead and Win (revised edition published in 2017) and co-author of The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win. He is the co-founder of Echelon Front, where he serves as President and Chief Operating Officer, leadership instructor, speaker, and strategic advisor to companies and business leaders across the civilian sector. A graduate of the U.S. Naval Academy, Leif served thirteen years in the U.S. Navy, including nine years in the SEAL Teams. As a platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi alongside the “Ready First” Brigade of the U.S. Army’s 1st Armored Division. Task Unit Bruiser became the most highly-decorated special operations unit of the Iraq War.
Leif returned from combat and became the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped leadership training to better prepare SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force.
Leif is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. In 2011, Leif left active duty and co-founded Echelon Front, a premier leadership consulting company that helps others to train, build and lead their own high-performance winning teams. Clients include companies and organizations in a broad array of industries, from Fortune 500 companies to successful start-ups. Leif speaks on leadership, U.S. military strategy, and foreign policy matters. His editorials have been published in the Wall Street Journal and he has appeared frequently on a variety of national television news, radio programs, and podcasts.
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MORE THAN HALF A MILLION COPIES SOLD
An updated edition of the blockbuster leadership book that took America and the world by storm.
In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life.
Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Through those difficult months of sustained combat, Jocko, Leif and their SEAL brothers learned that leadership - at every level - is the most important thing on the battlefield. Now they teach these same leadership principles to companies throughout the business world that want to build their own high-performance, winning teams.
Extreme Ownership explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif's formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results. It demonstrates how to apply these directly to business and life to likewise achieve victory.
Take Extreme Ownership. Lead and win.
Sequel to the multi-million-selling Extreme Ownership
Over 150 weeks spent on bestseller lists
Creator of the #1 business podcast-over 500K downloads per week
In The Dichotomy of Leadership, decorated former US Navy SEAL officers Jocko Willink and Leif Babin show you how to walk the fine line of being a true leader to accomplish missions in your personal and business life and achieve the goal of every team: VICTORY.
Using lessons learned from the authors' elite combat and training experiences, Willink and Babin reveal how the use of opposing principles - leading while following, focusing and detaching, being aggressive yet prudent - will heighten your awareness, deepen your understanding, improve your dexterity, and hone your ability to LEAD AND WIN.
'Leadership is simple, but not easy' - Jocko Willink & Leif Babin