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Our cat is absolutely CRAZY about this toy. I've had many cats and many toys but I've never had a toy any cat loved more. We keep the toy on the top of our china cabinet and when we get up in the morning, our cat runs to the cabinet and "chirps" wanting us to get the toy and play with her.
My cats LOVE this toy. So far it has held up well - my cats play very rough so many wands do not last very long. I have had this for several months so far - holding up well (and my cats still love it!). I purchased a backup so I have a spare when I need it!
KONG carries much better teasers. Their models with thin black elastic with one colorful cartoon type stuffed animals with big eyes and feathers are my cats favorite toy. It snaps and whips back & forth and really gives him a challenge. This one here is too thick and doesn't move well.