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Most of the pages are footnotes from other articles, but over all a simple/pleasant read and a good reminder of how we can be influential in our day to day routine. Had my entire team participating in the reading excerise .
This update of one of the most comprehensive books on influence is full of principles, stories and illustrative examples. The information here is invaeluable in our modern lives. My only complaint is that the new edition is really much longer than it needs to be.
I loved this book and it had so many eye opening stories to share. I am glad that I am now aware of what social researchers and compliance professionals are capable of. As stated in the book, hopefully it is more often done for good. If it is not done for good, at least the reader can be better prepared to combat against it. I would have given it five stars but you'll have to read the book to find out why 4 is as high as I could go. I will definately come back to this book in an effort to retain the information.