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I have read his previous book. Writer’s revised version packed with up to date information and warning sign for not to get conned by conned artist. Everybody should have a copy of this book. Say no to exploiters.
Without being dramatic and by putting the influence principles clearly and in a structured way in the book, the author successfully opens the mind to the subtelties of influence, recognizing it as.well as defending against it when it's used nefariously. There is some repeating information that I could go without, that's about the only negative thing.
If you want to understand better how the human psyche works and how are manipulated by small tricks, this is the book to read. Easy to read, great examples and it will make you understand why you ended up buying that blender that you really didn't need.
Reading this book will improve anyone's life. If you were to start reading somewhere this is the first book you need to READ and/or STUDY EASY READ, COMPREHENSIVE, MIND BLOWING Go for it! ( also recommend all of Coaldini's books, ALL I said, ALL) enjoy
Throught examples, the author walk us to regular situations where the principles of influence are applied. I find it very useful to ethically apply them in my life and to defend from those who want to exploit them. Specially in this era where our brains rely more in shorcuts to avoid processing the insane ammount of information and options that we have.
This book has so much mind blowing information in it, it has changed the way I think. I purchased it to get a better idea of consumer behavior as I am marketing and selling my first book and started wondering why people I saw at markets acted the way they did. I definitely got valuable insight on consumer behavior! I also learned how to avoid scams and how to ethically influence others.