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This product was recommended by my hairdresser to get rid of brassy looking tints in my white hair. I've only used it once so far, so don't expect great things until I've used it for a while. It's a bit soon to review it really.
I have bleached hair and use this to take the brassy yellow tones out. Smell isn't pleasant but it makes a noticable difference. If you haven't used purple/blue shampoo/conditioners before: DO NOT leave this on longer than a minute MAX. Your hair will go grey or purple depending on the level of lightener your hair has been colored.
After recently going through "hair hell" with a botched attempt at "ombre" by my Alabama hair stylist of 20years (who knew NOTHING about the ombre technique) and died my hair Elvira black instead of the med. ash brown base I wanted and then put ugly yellow chunks underneath the back of my hair that came up half way on my head and left an obvious line! My husband said it made my hair look dirty and that it looked awful. I paid $110 for this disaster then 2 weeks later after seeing that the black color was not washing out I went to another salon and got highlights added back to conceal the black color and the highlights came out yellow, not ash as I asked for. The yellow is a lovely shade of really bad teeth, if you can picture it. So, after spending $240 for my hair to look WORSE than it did to start with, I decided to try this Blue Malva. I put it on dry air and wrapped my head in a Walmart bag and left it on for 30 minutes. Then shampooed and conditioned as usual. I'd say that the ugly yellow is toned by about 30-40%. Not quite what I was hoping for but definately an improvement. I will never attempt "ombre" with a backwards N. Alabama salon again. They are always about 10 years behind the rest of the country in hair trends and techniques.
l'ho già riacquistato più volte, mi aiuta a mantenere i riflessi biondi più vividi più a lungo, e evita che il colore viri all'arancione... dopo ogni applicazione noto subito la differenza: capello morbido e colore più freddo, come piace a me. 4 stelle solo per il prezzo, che trovo alto per il numero di utilizzi che ne riesco a fare... avendo i capelli lunghi mi dura davvero poco...peccato
It neutralizes your color, and minimizes the brassiness. I love it for that purpose only. I only use it once a week because it over dries my hair but my hair trends to be dry so it might have a different effect for other people's hair.
My stylist recommended this product along with a deep conditioner and I know why.
Good solid product it does what it's suppose to do.