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A thoroughly interesting delve into the world of De Beers and its less than moral dealings. Writen in an accesible style with a definate intelligence, I find this research worrying, but believable in it's application.
Gostei do livro. Explica como funciona mercado de diamantes e como ele deve ser considerado uma semi-jóia. A tática de marketing do cartel é impressionante e funciona até hoje. Que mulher não gostaria de um diamante? Diamantes são eternos, compre e nunca venda. O valor de recompra de diamantes me impressionou. Realmente um péssimo investimento.
It's... odd to see a takedown of the diamond industry, dating back to the early '80s. A lot of the information in it is still applicable today, especially the part about trying to resell diamonds - you'll NEVER get back what you paid for it, much less make money on it.
As another reviewer pointed out, it's badly edited, with sections duplicated, sentences breaking off and resuming a couple of paragraphs later and the like.
Still - it's an interesting look at an interesting subject, and a cautionary tale - don't invest in diamonds. Buy them if you want because they're sparkly and pretty and your significant other will love you for it, but the idea you'll make a killing on them as an investment is a fool's hope.
By sheer force of advertising, De Beers managed to convince roughly everyone that a diamond is the best token of affection and that diamonds are a good investment. You might think that what constitutes the best token of affection is something that was determined long ago but, to Epstein's (and my) surprise, this is a relatively new idea, so recent that it was possible for Epstein to find out how it was done. The notion that big companies are able to control something as intimate as what a man gives a woman to show his love might be straight out of Orwell except that the story told here is considerably more detailed than anything Orwell imagined -- and is true.
To me it is a story about how we can be made to believe something not because the belief has a basis in fact but because the belief would benefit someone (in this case, the De Beers company). Now the belief in diamonds as a great investment seems to be coming to an end, as the last chapter in the book describes. I can't think of another book that so clearly shows how and how much our beliefs can be controlled.
I purchased the book based on Epstein's reputation and previous works. The book is a very engrossing read about how the diamond was formed and how they manipulate and control the supply and cost of diamonds. Having said that, this particular Kindle edition appears to have some serious editoral flaws such as paragraphs out of order or being repeated. If you can get past these flaws, Epstein has written a book that will make you think before you buy that next piece of diamonf jewelery,
An extremely, and at times overwhelmingly, in depth look at the diamond trade - its history and structure, marketing practices, and its role in international politics. Very well written, but technical - I had to pause every few pages to process the information.
A reasonably interesting account of how De Beers created and manipulated the diamond market, but the presentation is very unorganized and haphazard. Spelling and punctuation errors abound, but the bigger problem is that entire paragraphs are misplaced; literally cut from where they belong and inserted several pages away. Obviously this was rushed into publication before it was properly edited and formatted for Kindle.