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All of these "Fashion" brands actualy get theiir watches manufactured by the likes of Timex and swatch.. Which isnt a terrible thing, except it is because you pay 3 times the price for one....
Positives: it looks pretty good and keeps time very well.
Negatives: the glass has no anti reflective coating and i can see myself everytime I try and look at the time.. It also feels incredibly light and lacks that premium feel.... I was looking for a cheap everyday watch as i didnt want to wear an expensive one everyday, but honestly its just sitting in a draw.... Save your money and spend more on a decent watch! - or save money altogether and get a timex/swatch.