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I bought this after seeing it recommended in a recent issue of GQ but for the price you pay, it's absolutely not worth it. I'm a middle-aged man who gives his hair a lot of attention and this product was billed as providing body -- my hair is very fine -- and it does just the opposite. Using this product has made my hair very limp and the hold is nonexistent. I'm better off using the Redkin 06 styling mud with hair spray or tresemme gel.