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The first thing I looked for upon opening the jar, was to see if the cinnamon had a sweet smell. This will show if it's fresh. And I was so pleased that it had a very sweet smell. And an added bonus of childhood memories flooding back triggered by the aroma.
My first taste test was a dusting of the ground cinnamon on a toasted hot cross bun. Now, hot cross buns taste great just on their own. But the added cinnamon does give it a fresh new experience.
I also tried it in a cup of tea with honey. Half a tea spoon seems to be the right amount. For me anyway.
Over the weekend, I plan on making stewed apples baked in puff pastry. Also baked banana's. The ground cinnamon will make it all the more enjoyable. Can't wait.
So, if you're thinking about getting the Masterfoods ground cinnamon, you won't be disappointed.
FYI, Cinnamon has many wellbeing & health benefits.