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Doesn't go on very easily for me. Seems like you have to go over it quite a lot of times before you get your desired look. The shade was ok for me, but takes ages to build it up. I have a scar in one of my eyebrows and it doesn't cover this either, whereas other ones have managed to do so. You don't get a lot of product. The wax bit does barely anything. The small tweezers are handy, however I probably won't bother buying again after I use what I got.
I'm not sure if I received the real deal or if I'm just sensitive to an ingredient in this brow kit, but in the three times I've applied this, the skin under my brows broke out in a couple of large, painful spots. The colour was perfect and matched by brows perfectly, which is a real shame as it seems to hate my skin!
I can wear this without being self-conscious as I do have some ginger/red tones in my hair; however, for someone with blond or light brown hair, I wouldn't recommend as there is a brassy tone left when applying.