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Definitely a large one time expense for me but, for 25 full meal equivalents, I'd say it's worth it for that alone. Now, does it taste good enough to replace a full meal? Definitely! Especially for breakfast when most people are accustomed to eating sweeter meals. And since the sugar content in a full serving is minimal, I don't feel guilty for downing a glass. Overall, a great purchase that I will continue to re-buy!