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It might be good for a large organisations but I could find little of practical value. It seems to be a summary of one of their workshops and looses a lot in the translation to the printed page. If you are looking for this type of advice it may pay lo look elsewhere.
Maybe my fault, but unclear from description that I would need a willing volunteer to sit down with me and do all the exercises as none of them are designed to be for you to do on your own. Not knowing anyone who would to want to spend hours discussing my purpose in life made this book effectively useless. Very disappointing.
The quality and layout design of this book are good, but the content is not. The information is repetitive and information and examples seem to be snatched from 40-year-old counselling books, hackneyed old fashioned and sound very scripted. Other bits are simply information gleaned from the Flesch-Readability score. Anyone who reads this book with a spec of knowledge will recognise much of it from their own general knowledge, nothing new in the authors thinking. I expected more after the book Start With Why, this companion workbook does not live up to it I'm afraid and the ideas are disappointing to what I expected them to be after reading Start With Why (which is one of my top books - though that book was waffly and repetitive towards the end like Simon had run out of ideas and was just filling up a books worth, it should have been half the size)
This was the first self help book I've read that really made me think it was a waste of time.
Talk about making 10 sentences out of one word... literally. Or rather using 220 pages to talk about a very basic and simple concept.
The book, although well written, is no better or more complex than some of the blog post articles about finding your personal brand that are on the internet. So save your money and get on google.
Also. One last thing. The examples they give of someone's 'Why' are all the exact same thing. The authors are obviously big fan boys of Simon Sinek and blindly follow his every word without any real grounded examples of real world application given.