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Leading with WHY has a deeper, more emotional and ultimately more influential value. Use stories and themes to create a Why statement: To (contribution) So That (impact) For large organisation Why statements can be nested down to individuals. Having a valid why and that is shown and practised creates competitive advantage.
What a timely read for me! I don’t remember the last time I wrote a review for a book or even felt prompted to write one. This book is simply ‘unputdownable’ and a must read for anyone wanting to know what moves them. Sinek, offers startling clarity on ‘Your Why’ - a theme that has also been described by other writers as Purpose. To date, my Why has been almost within reach for me but I have not until now been able to grasp it, and more importantly know how to take action. It is never too late for any of us to find this out. If like me, you would like to know what your Contribution and Impact are, and pursue this knowing that fulfilment will always be yours, then get this book. Prepare to not just learn something useful, but also how to actually make it work for you.
I own my own business and I was recommended to buy these books by a consultant, and it has completely changed the marketing game for me in a way that makes perfect sense. So much so, I can now spot the corporations that entice me to buy their product, which previously I would have rationalised as being due to another reason, not realising it was because they were selling me their why, which is much more natural to "buy into" than their "What"
I've being reading this book over the last few months! Not because it's long and heavy going, but simply because I'm a busy mum. It's written so well, that I can put it down and pick it back up without having to recap over the last few pages. I find this an added bonus and one that makes reading a pleasure. There are many explanations and examples which make it easy to follow and understand. I've found the book motivational, inspiring and a positive read. Simon Sinek has such a way of building your confidence, but in an honest, straight talking way that empowers you. Thank you Simon Sinek for sharing your knowledge and experiences that have motivated us to find our why!
Recommend for anyone assessing a company or team approach. useful to understand the 'why' concept first but it's all in here and recommend for anyone in business or any type. Written in a really straightforward manner that leaves you feeling comfortable, able and ready to take on the well thought out process.