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These are quite attractive towels, but are nothing more than a microfibre towel. As such they don't hold much water so their cooling effect doesn't last too long. I was looking for a replacement for a Chill-Its towel that I wore out after three years; a vastly superior product as it likely absorbs four times as much water.
There is nothing magic about this that creates any cooling that a regular wet cloth wouldn't provide. And as the pattern is only one one side, it isn't very attractive. I bought a yard of 45"-wide thin flannel and made a scarf from it and could make lots more, or use it for other things.