Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
I have been using this every morning in the shower. Great for a deeper face clean than just soap. I have a medium length beard and it cleans it well but I will still need to use a conditioner to make it soft after using this.