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The consistency is like a thick cream. It smells good and is easy to apply, I thought I would need to put some leather care balm over the top of the cream once applied, but this was not needed.
I brought it to cover a small patch where I had scraped the top layer of leather off the edge of a car seat, so you could see the grey underneath. After 2 applications of the cream - over 2 weeks, you can no longer see that patch, so the cream must have some black dye in it.