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Frankie's Week has been formatted to be read in portrait mode (holding your device vertically), where it takes up a large part of the screen (still fairly large white rectangles at the top and bottom). Words and pictures display together on the screen like a traditional picture book (or beginner reader in this case) open to one page. A lot of Kindle authors can't be bothered to format their work and it displays like a mess with bits of text on one page and an image on a small part of the screen on another, so I always like to take the time to point out when authors care about their reader's experience and their own work enough to take the time to format it.
Basically a kid on each day of the week puts on different weird props and clothing building to something. The story is a bit average even taking into account it's for kids learning to read, but the illustrations are very well done.