Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
This is such a personal thing, but I prefer more subtle flavour. This has such a hit of vanilla/caramel artificial flavour that it was slightly too much for me. At lease I can say I tried it. I may use it up by mixing about 1/4 of this to my regular English Breakfast or Assam tea leaves to make my own blend. Nothing wrong with this blend by T2 if you like this flavour. Delivery etc was fine, and the tin is nice.