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I held off on buying this for years because of the price, but it is 100% worth it. Considering over the past few years I have bought a dozen tubes of O'Keefes, Amlactin, Gold Bond, etc., and none of them were able to do what L'Occitane has done for my severely cracked feet in just 5-6 days, it seems like I wasted money by NOT buying this before. Works great.