Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
The photo used to advertise this product on Amazon.com.au does not represent the product that was supplied. The photo used depicts tissue 'boxes' - however the product supplied by this vendor was merely miniature packs of tissues (purse-sized). Secondly, the quality of the tissues' plastic packaging was poor - the plastic packaging was not sealed but open on several items on arrival. What is with the false advertising and shoddy customer xperience?